Posts tagged: zappos

Groupon or competition to enter the online etail Amazon

Lead: U.S. technology blog TechCrunch wrote on Sunday, recently there are indications that the largest U.S. buy site Groupon desire to enter the online retail and e-commerce giant Amazon.com launched a direct contest.
following article summary:
buy giant Groupon recently registered many with “groupongoods” domain names (. com,. net,. us,. info,. biz, It is interesting as well. fr). Of course, the registration of these domain names does not necessarily mean Groupon will launch in the near future called “GrouponGoods” service, but we may temporarily assume that this site buy this plan.
Imagine if ordered Groupon began in worldwide sales force to focus on in the restaurant, massage training, looking for opportunities outside the area, that would be what the big picture? If Groupon eventually Alice.com, Drugstore.com, Pets.com, Overstock.com or Newegg.com reach mutually beneficial cooperation, expanding into discount stores, household goods, consumer electronics markets, then what would be the some scenes?
In theory, Groupon can be successful “local business” model applied to daily necessities and other frequently purchased goods online buy services, by virtue of its massive global user network to help achieve this goal. The industry believes that the future development of this plan will Groupon significant.
First, prepare the shelves in Groupon, the company revenue diversification and can increase this as an important way to sales growth, while also having a large amount of operating costs. In particular, this is not the first time such measures Groupon. The company has established with Expedia and Livenation a partnership to provide travel services and ticketing areas buy that GrouponGetaways and GrouponLive. Groupon declined comment.
“GrouponGoods” If you perform well, may become a powerful challenger to Amazon. But Amazon results highlight not only the known e-commerce, has launched a daily shopping site AmazonFresh, the acquisition of Diapers.com, Soap.com, Wag.com and many online stores such as Zappos.com, another subsidiary also operates sales a series of products (mainly consumer electronics) and buy services Woot.
Amazon certainly will not stand still, in fact, the company has tried to erode the market share of Groupon, already launched in the U.S. buy site AmazonLocal. According to the latest Groupon performance report shows the company in 2011 second quarter revenue of $ 878 million, a net loss of $ 102.7 million in the first half losses of approximately $ 205 million. Groupon now in the global workforce of about 10,000. (Xuan Chen)

Tags:

categories Uncategorized | admin | datetime September 1, 2011 5:10 pm | comments Comments Off

Magazine mobile code into the user experie ce of social elements

IDG (Kathy) August 24, Beijing time, according to foreign media reports, the “charm” magazine (Glamour) is to encourage readers to pick up the phone via the mobile code to access the magazine digital content. Analogy, if you are on the “charm” September cover story, the protagonist, the singer Rihanna (Rihanna) interested to know more about her situation, you can use their mobile phones and on the cover of the September a Facebook badge, which in turn talk to her life watching Rihanna videos. In the “charm” in September there are more mobile markup, interact with them can help you get magazines and advertisers to provide concessions, discounts and gifts.
readers can immediately “praise” magazine or “praise” the advertiser page, and then their phone will receive coupons.

” charm “of the creative services director Jane Nibao Man (JennyBowman) said:” This is a ull of social networking ocial is a great concept We hope to promote its further development, it fits perfectly into our readers experience. “
like” charm “like beauty and fashion magazines are promoting this process. Such magazines have long relied on the rich content of advertising and ingenuity to keep the audience loyalty, to ensure that the digital age readers to become repeat customers. Many women magazines, especially in the Conde Nast group (CondéNast, has a “connection”, “GQ”, “fame and fortune to withdraw,” Vogue “and” New Yorker “magazine) who in the magazine content onto the net, the have to use their readership.
mobile code usage surge
other publications have tried a variety of rapid response code to interact with readers. There Facebooklogo of September, “charm” the use of mobile marketing technology provider SpyderLynk social SnapTags, it can be said is the first in this category. Conde Nast Allure magazine, another issue in August “FreeStuff” using Microsoft Tags, which is another form of mobile code, the reader can use it to get gifts. Mary Jones, a spokesman for the magazine (MarieJones) said last year in that period “FreeStuff” generated approximately 42.8 million times interactive, this period so far this year produced 40 million times interaction.
Time Inc. Fran Hauser, president of digital lifestyle brand (FranHauser), said the company “Entertainment Weekly” (EntertainmentWeekly) in its recent three movie trailer in the same publication using Microsoft Tags , attracted a total of 240,000 times interaction.
of 100 magazines on the newsstand, a new survey from January to June this year, the use of mobile code has soared more than 4 times. Nellymoser to carry out this study is located in Arlington, Massachusetts, it is found in the June survey of the magazine appeared in 373 code, but in January when the figure was only 88.
Nellymoser Code, Executive Vice President Roger Matus (RogerMatus) and analysts Anka Fu (AnnCarver) pointed out that the mobile code in fashion, family, home and home economics classes are particularly popular magazines.
“Now, to scan the code the way Facebook, Twitter or e-mail to share in all of the campaign accounted for 18% six months ago, this figure is the school”
< br /> “functionality with Facebook” campaign
“charm” in the September issue of the use of SnapTags, you can ring in the code display Facebook or Twitter logo. iPhone users can download an application, then simply hover over the logo on the phone will be able to open the content. Android version of the application will be launched soon, while other mobile phone users need to take a picture of this sign and send it out Caixing.
this issue of “charm” Sunrise Street Journal August 9, a week after the interaction has reached 100,000, of which the first 24 hours produced 2.5 million times. Ms. Bowman said, “charm” on Facebook fans have increased nearly 18 percent to 385,500.
SpyderLynk (create SnapTags company) founder and executive Nicole Skog (NicoleSkogg) said: “Mark led the participation of consumers when the user can smoothly access to a web page in their areas of interest will have ripple effects (rippleeffect). “
Rihanna in a Facebook page with nearly 44 million fans. “Charm” with her co-operation made this year “most adequate amount” of a magazine. This 402 magazine, there are feature stories on Rihanna, the reader can SnapTag open her video. “Charm” their development and implementation of this “function with Facebook” campaign, participating in the activities of a total of 25 advertisers, such as Lancome (Lancome interaction a chance to win a year supply of eye makeup) and Gap (interaction may enjoy a piece of Gap clothing 40% discount). Others involved in the brand also offers coupons, free travel, gift cards and free samples.
Skog said that for like Zappos, Nivea, SkinnyCow, Dr.Scholl and Tresemme brands such participation, when they click on mobile phone users Facebook “praise” button, these brands Fans have also increased.
In addition, if the reader, and a pink bow with a gift tag interaction, you can get “charm” magazine offers gifts and so on. Readers can also mark the way to shoot Twitter concerned about their favorite magazine editor.
attractive to consumers
Despite the great interest in the mobile operation code, the 349,000 readers of a new magazine The study found that only 4 percent of readers snapped their code in a magazine to see the photos. The figures from research firm GFKMRI StarchAdvertisingResearch, the survey period for the first half of 2011.
Time Inc., Ms. Hauser said, marking a steady course to attract the consumer has been relatively slow, because “they do not always bring value.”
“Many publishers are using this code, but you can not lightly to cool for the purpose of using them. focus on where they can bring a better experience for users.”

Tags:

categories Uncategorized | admin | datetime 5:09 pm | comments Comments Off

The higher the efficiency of employees happier

The more happy employees, their productivity is higher. This is not just theoretical judgments, recent research has proved this point. If the employee is not happy, perhaps they also seem busy, but their efficiency is likely not high.
iOpener survey research shows that when they work in that happy employees, 78 percent also said they feel energetic at work; in unhappy employees Only 13% of people have the same feeling.
happy employees will work to devote more energy to work longer hours and more efficient. They work on their own terms, is not twice as happy employees, and their daily working time is more than unhappy employees 25%.
Zappos Hsieh, founder of the company that make employees feel the joy of work, should first make them feel they are part of a great cause, so that they feel is associated with the work of.
Hsieh said: “In fact, happiness is a perceived sense of control at Zappos, our customer service center does not use any scripts; we all customer service representatives to decide how to communicate with customers who layers do not need to get approval if they want to do something special, that they can do. “

Tags:

categories Uncategorized | admin | datetime July 12, 2011 10:48 pm | comments Comments Off

Apple and Zapp s set of interview questions

Article in this series by introducing different network company interview questions circulating on the network, extract and analyze by the author, so that we can understand different subjects through the company culture, and the selection criteria.
previously published articles:
facebook interview questions
a Google interview interesting
Google before beauty programmer interview the interviewer to talk about tips and suggestions
Google 15 crazy face questions, you know the result a few?
readers can refer to, through cross-comparison, it is easy to see a different corporate culture is really different. Are great companies, are also worthy of our role model.
Benpian talking about viral Apple interview questions:
question 1: please put “set time” (setuptime) formula to write about. (Good praise of the problem, pointing users to the core product first experience! With formula, you know the direction of improvement!)
Question 2: Why should we hire you? (A common problem, but set to Apple to ask, even more powerful.)
Question 3: Please describe you a good and a bad user experience. (Userexperiencestory!)
question 4: Please describe your experience, you teach a person about something, not against her for the first time, how do you handle? (I ah – I would encourage him to make one, but we usually temper control is not very good …)
question 5: you are familiar with Apple products? (Familiar with MBP, Macmini, iMac27 there iPad2 ….)
Question 6: how would you deal with an unhappy customer? (Good question, readers think about how you deal with your anger that the other half, and in the message area with you to teach about it.)
Question 7: to describe the You have not come across such a situation, is that you think you are right, and everyone think you are wrong? (Often happens, for example … ..)
question 8: you describe your business from scratch and make a plan to communicate with management and obtain approval experience?
Question 9: Software to be released two weeks before, only to find some features you do not, how would you do? (This thing is really great bar, the gap should be evaluated with the impact, consider the remedy or to give up features, but delay in delivery of this matter on the mind when the option is best not to)
Question 10: < / strong> you who work environment what is the value? (Joy, sunshine have fried chicken? You should bring more value than this right?)
Question 11: Who is your mentor (mentor)? (Who taught you … ….)
Question 12: Do you think what you are after five years? (Should be old-old, and I will become your manager.)
Question 13: If you could redo your previous job, the whole career, What would you do different? (Time re-traced the problem to be careful to answer, can expose a lot of Achilles Heel.)
Because Apple has a large business through the AppleStore, there are a bunch of front-line staff with customer contact, customer deal with the relationship is very important, so the client-related questions being asked and the exceptionally high level of attention, but also highlights the Apple in the user experience and emphasis on customer service. Apple in creating a unique customer experience is the classic case, and it seems like every year there is innovation and progress from these interview questions, Apple screen out those who are not interested in customer relationship management, or who do not pay attention, because success is one.
Apple Learning Services and to create a cultural experience, up to enhance your product, encourage each of the same ~ ~
2, Zappos interview questions set


ImagefromChannelApa
Zappos is a very successful network of shoe stores, then sold at high prices the Amazon. The company has a very good DNA, led to his success, Jamie Why Zappos in the $ 1.2 billion can be used to sell Amazon? A detailed description in the text, readers can look at to understand the Zappos company core values.
Zappos understand how to shape the culture and create value, the work from the perspective of how they interview screening they want employees?
Let take a look at the network spread some interview questions on Zappos right:
Title 1: 1 to 10 to assess if , how strange you think you are? (OMG, I love this topic! Zappos everyone seems to ask this question! Really is a strange coffee!)
Title 2: If you can do a superhero, then , which one you want? Not optional Superman, Batman or Spider-Man (what a hero you want to miles? Answer may reflect a person like you are fighting, or fighting as a team personality …)
Title 3 < / strong>: If you can, then a state out of the United States, which state would you choose?
Title 4: career process, you experience what is the biggest failure? Change for you now, how would you deal with that thing? (See you learned? Failure is the mother of success ….)
Title 5: Today is your day to work, you want to prevent fraud, The first thing you would do? For the needs of the historical trend information, and so assume that all your data with the report are visible, you will do from where to start? (Online fraud prevention analyst job candidates, the issue is reasonable, and very tough)
Title 6: Do you think after three years, where would you do? (See if you plan, wish, preparation with the vision)
Title 7: work, you have committed the error is the best? Why is he the best? (What a subversion of the problem, the failure of gorgeous? People long wisdom wrong? Zappos may still want to see higher than this level.)
Title 8: said said look, you have no experience in the tasks assigned outside the field when no one is required in the circumstances, you take the initiative to find a problem, improve established methods, and solve the problem. If so, please describe, how do you do? (Yes yes, I … …)
Title 9: you will think you are creative than the average person do? Give me an example. (Last time I pick their nose with toes count ….)
Title 10: Today is the first day of work, this eight hours, your task is to interview / recruitment process more interesting, how would you do? (Hard question. Welcome message to your friends suggested answers)
Title 11: in order to complete the work, the last time you broke the rules or regulations when? (Well kind of culture, such issues are out! I like to break the rules!)
Amazing, from the interview questions, in fact, can easily be seen oriented corporate culture, which is a requirement You break the rules, the more strange the better company. Interestingly it.
Author: Tao Yunzhi

Tags:

categories Uncategorized | admin | datetime 10:48 pm | comments Comments Off

Zappos CEO to share how to nhance the user experience inside and word of mouth

Current domestic footwear website: Roto, good music to buy, the library name shoes three relatively larger, the other including cool thiophene, Olympic News, top grade discount shoes Amoy net, cool sports, making shoes, Tin Sau network, etc., but based on the existing warehousing and logistics industry, online shopping habits and other users in a short time or is difficult to surpass as zppos! Why? Please read on.

zappos Description:
1999, when Zappos was founded, its original intention was to make a pair of shoes in the United States to become an easy task . Zappos does not win at low prices, on its Web site, there is no general domestic e-commerce site marked “discount price”, on the contrary, most of its products sold to original price. From the beginning, Zappos impact of traditional business areas of weapons are not the price, but more quality than the traditional commercial services.
Zappos available via the Internet 7 × 24-hour shopping, free two-way shipping service for transactions as simple as possible, without the customer to take any risks. In order to allow the user to select the right shoes, Zappos encourage customers to order 3 pairs of shoes, when the goods when delivered, choose the most suitable pair returned to the other two pairs. And, Zappos to provide customers with 365 days return policy. In order to provide fast delivery service, Zappos will build its own warehouse in Kentucky next to the UPS hub in Hong Kong the world, where almost the center of the United States. Ordinary transportation by UPS, we can provide 70% of customers within 48 hours of delivery.
This service standards, has become the benchmark for e-commerce businesses, even if Amazon can not imitate the rich and powerful and beyond!
in marketing, Zappos does not advertise, and more through repeat customers and word of mouth. Zappos as the CEO, Hsieh philosophy is to be invested in the funds on advertising to improve customer service and experience, so that the customer word of mouth to advertise Zappos. To this end, Zappos hesitate to put a lot of costs in direct communication with customers on. Such as Zappos contact listed in the top of each page, which encourage customers to pick up the phone to communicate with the Zappos staff, even if it is to ask the nearest pizzeria.
at Zappos, customer service phone is on a very important position, Hsieh Zappos that this is the core competencies, build trust with customers is the best channel, therefore, Zappos hundreds of people establish their own call center. And call center staff assessment method is not in accordance with common industry “average processing time”, that is, the number of calls handled for. At Zappos, never calculate the talk time, there is no default lines, they encourage people through the exchange every time, develop a relationship of trust with customers. For example, if the customer has ordered the sale of finished shoes, Zappos customer service personnel to encourage at least three other shoes for sale on the website to find relevant information, the information feedback to the customer.
Zappos company a more rapid development of enough because they take the correct economic theory and operations. He gives customers a huge choice – UPS, Kentucky near the port warehouse over 400 million pairs of shoes optional (and other commodities, such as handbags and apparel). (If ImeldaMarcos see this big warehouse of a heart attack will be excited.) Company also offers free shipping and free returns – if you do not like these shoes, you can return it back in the box Zappos company does not require any additional costs.
so the values ??are very successful. The reinforcement of emotional contact and customer transactions. The company has sales and service for their pursuit of a craze – not just customer satisfaction, but also allow customers to sigh incredible. The company promises free, four days of delivery. This is pretty good. But in fact most of the offers is next day delivery service, which gives the customer left a deep impression: “You said four days, but I got the next day. “
However, Zappos high standards of customer experience has also brought cost pressures. Although its product is almost at full-price sale, but because of the enormous cost of the pursuit of quality service, not high profit margins led to Zappos. In China, although all adhere shoe site Zappos, but they all know, in China full copy Zappos mode, is almost an impossible task.
share within the United States zapposceotony how to improve the user experience and word of mouth!
Download: http://vdisk.weibo.com/s/aMii

Tags:

categories Uncategorized | admin | datetime 10:48 pm | comments Comments Off

Footwear giant B2C market structure is not clear when Chi a Zappos

Zappos shoes to sell on the Internet as a business.
And now, the Chinese followers to prove it in this business in the China market value.
2009 In July, the largest U.S. footwear e-commerce site Zappos for $ 1.2 billion to reach a share exchange agreement with Amazon. This is known from the Amazon, the largest deal in history, entrepreneurs saw the direction, but the capital saw an opportunity. A few months later, far across the Atlantic in China, one on the Internet selling the same shoes, good music to buy e-commerce company Beijing Information Technology Co., Ltd. (hereinafter referred to as good music to buy) to get the ten million U.S. dollars investment in Sequoia Capital, and Sequoia partner in the United States from Zappos and Amazon just to benefit the rich trading.
Zappos can be said that since the Internet bubble in 2000, e-commerce start-up companies, the most successful cases. It is still restless and ignorant to the Chinese e-commerce market that such a truth: the Internet is a business selling shoes. Driven at Zappos example, in China, become the footwear e-books, maternal and 3C, the most venture capital concern, but also the most competitive city often
in this In June, former marketing director Bi Sheng Baidu was founded as Lok Online Shoes (hereinafter referred to as Roto) to obtain German Tiger Fund, with ten million U.S. dollars of capital and level of investment. Then, on October 20, Sequoia has been to get the first round of investment to buy good music, but also to obtain from Intel Capital, Draper Fisher Jurvetson and Sequoia Capital invested $ 17 million second round investment. Jingdong Mall thriving e-commerce market in the 3C situation is different in the footwear e-commerce market, whether it is good music to buy or music Amoy Shoes, pattern yet clear.
However, there are already “predators” began to enter the city often Jingdong Mall, Amazon has started to engage in footwear sales, while Belle, Li Ning, Daphne these brands also have the water tested e-commerce. Online shoe instantly become another piece of e-commerce, “the Red Sea.”
data from Taobao to prove, footwear has become a network marketing platform, one of the most important category, and the rapid growth rate. First half of 2010, Taobao footwear in the turnover of 6.987 billion yuan, compared the first half of 2009, 3.575 billion yuan, an increase of 95%. The comparison of thousands of yuan a year of domestic footwear consumption market, and create e-commerce sales of footwear is still a great imagination.
hard copy Zappos mode
1999, when Zappos was founded, its original intention was to make a pair of shoes in the United States as an easy thing. Zappos does not win at low prices, on its Web site, there is no general domestic e-commerce site marked “discount price”, on the contrary, most of its products sold to original price. From the beginning, Zappos impact of traditional business areas of weapons are not the price, but more quality than the traditional commercial services.
Zappos available via the Internet 7 × 24-hour shopping, free two-way shipping service for transactions as simple as possible, without the customer to take any risks. In order to allow the user to select the right shoes, Zappos encourage customers to order 3 pairs of shoes, when the goods when delivered, choose the most suitable pair returned to the other two pairs. And, Zappos to provide customers with 365 days return policy. In order to provide fast delivery service, Zappos will build its own warehouse in Kentucky next to the UPS hub in Hong Kong the world, where almost the center of the United States. Ordinary transportation by UPS, we can provide 70% of customers within 48 hours of delivery.
This service standards, has become the benchmark for e-commerce businesses, even if Amazon can not imitate the rich and powerful and beyond.

Tags:

categories Uncategorized | admin | datetime 10:48 pm | comments Comments Off

Shoes-day show on-line operations group buy o ders on the first day Pobai broken one thousand three days

Shoes days show on-line operations group buy orders on the first day Pobai three-day break one thousand

It is reported, large corporations buy buy site (www.tuangt.com), has recently been re-operate on the line. The first day will break a hundred orders, the sum of the three-day orders have been thousands. Faced with such impressive results, many industry sources, several days of this dormant giant has finally awakened.
as the country oldest and largest buy site one, group buy has a high degree of concern. In 2011, group buy, with its excellent online business model, well-known power to obtain a pro-business-day show gaze, as it third-largest online shopping platform.
for the group buy after the acquisition of “disappeared”, the official said, buy the group after the acquisition, silence for a very long time. Is not the acquisition of part of a problem, but we are considering how better to buy into the group overall strategies show days.
group from the first day buy goods on-line point of view, industry peers, speculation, buy the corporation or for the entire day show pioneer group diversification strategy and practice platform. This view has been CEO Mr Chan Sau-day response group buy will be the day show a large-scale cross-channel integration of e-commerce company in the industry resources, to the comprehensive first step in online retail services group.
days show e-commerce company day-day show, group show, Shoes and footwear are the country top B2C brand, the former is the nation leading footwear B2C websites, cutting edge industry almost equal to ten; which the industry as “buy industry ZAPPOS”. Both products are the main push of footwear, other types of goods rarely involved.
but as Belle, Baidu, any customer, Jingdong, McCaw and other predators have fought footwear B2C, China third largest sub-vertical B2C area will face more intense competition. Days this time to introduce e-commerce company to show “diversity” as the characteristics of the group buy, the purpose of nature is self-evident. Continues to enhance the core competitiveness, while enhancing the Group day show anti-risk ability.
buy a new on-line group, the main luggage, footwear and peripheral products, and gradually extended to other daily fine, vision is to build China largest and most affordable commodity buy website.
Further reading:
E-commerce Co., Ltd., Shenzhen-day show was established in Shenzhen, located in Shenzhen Futian District headquarters, management team, full of passion, a unique new business model. Company-funded, large-scale, credit management, include the day show, Shoes, Tin Sau group and buy three well-known online shopping platform group. Days show vision in the field of Chinese footwear, large-scale cross-channel integrated marketing resources to modernize the network platform and call center services, core, advanced and efficient direct sales model of self-distribution system for the logistics support, dedicated to the growth of entrepreneurial and innovative e-commerce platform and comprehensive retail services group.

Tags:

categories Uncategorized | admin | datetime 10:48 pm | comments Comments Off

Tin Sau Shoes B2C heavily to buy buy South further turmoil roup

Abstract: The industry said the acquisition is complete, South Sanxiu Kingdoms pattern will become increasingly apparent. Dedicated to the luxury of the catwalk, the flagship brands of Amoy show, and in B2C-oriented footwear, footwear and fashion boutique extended to buy the day show.
work following the Belle Baidu, two billion of B2C heavy footwear shopping news, it came to a South China B2C industry storm – day show huge amounts of money to buy buy Electronic Commerce Limited group. Insiders said the merger is complete, South Sanxiu Kingdoms pattern will become increasingly apparent. Dedicated to the luxury of the catwalk, the flagship brands of Amoy show, and in B2C-oriented footwear, footwear and fashion boutique extended to buy the day show.
and diversity, work together
footwear compared to Belle White of B2C storm, insecurity, Tin Sau buy buy e-commerce Co., Ltd. group led response to the more moderate and even many colleagues welcome. Shenzhen local groups as large buy buy site one of the purchase amount is expected to more than ten million. Such a large scale mergers and acquisitions in southern China, while not leading, but the industry will probably not impact the school
2010, China symbolic vocabulary of e-commerce is “Thousand group wars.” 2011, even more, experts called “the naked fight.” First, Wowo group “violence poaching”, handles network of more than 200 people in east China, the Chongqing area of ??more than 60 collective quit Wowo. B2C industry, swept through after the wave of financing, coupled with Groupon, Tencent, happy, and so the strength of 360 odd tiger giant choose to test the water, the competition is quite fierce. In this tense, diametrically opposed to the climate, the days of large-scale mergers and acquisitions show how to get support from industry peers?
“The acquisition group buy, not to increase the homogenization of competition after the merger of the group buy will be the main bag, socks, shoes and peripheral products on the differentiation of goods, not only show day can improve overall strength, prosperity and the B2C market can also integrate market resources, and enhance the competitiveness of South China B2C area. and different, and work together is our ultimate goal of this acquisition. “days show e-commerce Co., Ltd. CEO Mr Chan case to answer.
intensive, reasonable expansion
Speaking of e-commerce Co., Ltd.-day show, most of the day was undoubtedly the most familiar group and Tin Sau Sau Shoes, the former is China largest shoes buy nets, known as “buy shoes industry ZAPPOS”; which is China leading footwear B2C websites, cutting edge industry almost equal to the top ten. 2011 day show in the country have launched the “audience free-mail”, “seven-day retreat at random,” “buy one get three” and a series of service strategy, the concept of their professional and pragmatic style, not only to obtain the customer approval, many more have been recognized by industry peers.
Commenting on the huge sums of money to buy buy group, Tin Sau Shoes CEO Mr Chan said, Tin Sau Shoes B2C area want to focus on footwear, but also can provide customers with some of the fashion boutique or footwear-related peripheral products, both types of goods to the customer for additional responses, but also to reduce risk, cost-sharing, to enhance their overall competitiveness needs.
relative Wowo staking their claims, the acquisition of days show a bit “delicate.” But industry insiders believe that at this stage of e-commerce, especially in the field of buy, not suitable for such a demolition-style mergers and acquisitions. Haste makes waste, buy quite new industries in China, over the pursuit of scale, good and bad quality of the team, probably a curse than blessing. Instead, the day show that robust expansion mode, both to ensure the development of enterprises, but also makes its own core competitiveness is not decreased.
With the group buy Tianxiu Shoes completion of acquisitions, the pattern of South China B2C weak or gone. Serves, Amoy show, the three pillars of days show their talents in the development of the situation or will be formed.
Further reading:
E-commerce Co., Ltd., Shenzhen-day show was established in Shenzhen, located in Shenzhen Futian District headquarters, management team, full of passion, a unique new business model. Company-funded, large-scale, credit management, include the day show, Shoes, Tin Sau group and buy three well-known online shopping platform group.
days show vision in the field of Chinese footwear, large-scale cross-channel integrated marketing resources to modernize the network platform and call center services to the core, advanced and efficient direct sales model of self-distribution system for the logistics, dedicated to the growth of entrepreneurial and innovative e-commerce platform and comprehensive retail services group.

Tags:

categories Uncategorized | admin | datetime 10:48 pm | comments Comments Off

B2C online shopping “hot” upper body good music to buy t e road respected e-commerce

B2C online shopping market competition in full swing, online shopping moguls rely on venture capital playing a marketing battle, the war of words, advertising, price war after another, the corresponding vertical B2C area, a rookie get support VCs favor, Jia Rupang battle group, close combat of the war is inevitable, it also illustrates the development of domestic B2C online shopping trench warfare from the initial upgrade to survive war. As the largest footwear vertical online shopping business is good music to buy, to promote a better shopping experience for users and value-added services, innovative footwear online shopping market, business-oriented way.
vertical B2C as upstart
accompanied by good music to buy millions of dollars to obtain financing Tencent completed, has become in the field of footwear get vertical B2C the largest amount of a venture online shopping business. A support group rookie Jia Rupang war, fought over different network share market space with the bigwigs, and a threat to big brother online shopping trend.
which is like good music in the field of shoes to buy (the end of May Tencent injection), the field of home appliances Kuba Mall (by the United States acquired 80% stake), the men field of Martha Marceau (early Northern Lights record betting capital), become the leader in the field of vertical online shopping. Face a lot of hot money into the B2C market, if as a cloud, as investors fear to miss a moment of madness, the vertical segments in the “hot” upper body, now popular vote in favor of the wind, good momentum of development.
According to iResearch data show that in December 2010, Taobao, Jingdong Mall and other giants together account for B2C industry overall market share of 70.7%, vertical B2C category nearly 30 percent of places on the giant camp the formation of tight situation, category and comprehensive vertical gap between the giant share of the school is being accelerated by
good music to buy CEO Li Shubin said vertical B2C more specificity will help to enhance the product richness, and can on the service experience to achieve the ultimate, the vertical category of B2C companies tend to act as industry role of experts. And more vertical B2C supply channels, logistics management, flexibility and strong features, and marketing costs are relatively low, which prompted the vertical B2C segments to become the new favorites.
the one hand, a huge online shopping market in gold is to be excavated, on the other online shopping companies rely on capital quickly staking their claims, but whether it is Jingdong Mall B2C department store giant net, or fine sub-field of good music to buy, Martha Marceau and so on are trying to build a high threshold for the cost of capital, through the promotion of cost, logistics systems development, IT systems and other means, to establish operational threshold, thus a new round of B2C e- business to a new wave of consolidation period.
vertical platform promising music buy
department store platform to see Jingdong, see where customers own the brand, the vertical B2C promising to buy music. In the current B2C online shopping market, with Dangdang, Eslite, Jingdong Mall and other chiefs of the rise of online shopping, it seems a foregone conclusion. Vertical segments of the B2C online shopping how to become more sophisticated in the industry bigwigs get the pattern of rapid development, Amazon acquired Diapers and Zappos story is a good reference path, the latter two are of baby products from their respective and shoes to achieve the ultimate category, which rocked the giant Amazon.
big brother, however, still exist even if the category is already short board, Jingdong Mall to do the strongest fields in the 3C, extension 2010, department stores, books and food still in the exploratory stage; on where the customer in the clothing category be the strongest, but the day of the new category to expand still a novice; Dangdang is doing the best products to books, on the department no significant breakthrough.
well-known type of integrated platform for B2C websites for channel construction, logistics, construction, promotion and publicity and so demanding a very high threshold, you need a lot of money and stable open access as a backup, so even in the B2C market, the expanding today, far from “saturated” state.
This is segments of the B2C online shopping market is a huge opportunity, according to iResearch survey, following the clothing, 3C appliances, the shoes become the third largest vertical B2C segments. As the largest online shoe store to buy good music only three years has been achieved on sales of $ 200 million, and in 2011 will achieve 10 billion in sales, nearly three times faster than Jingdong Mall in 2006 years 80 million in sales.
only the field of online shopping in the shoe category, in addition to the industry leader eager to buy good music, there is the library name shoes and its underlying Tencent, Baidu, the traditional shoe and so on. Li Shubin said, good music to buy big fear competition, because of the unique procurement system is good music to buy the core competitiveness, even if the other giant investment of money, the influx of footwear B2C market, not be able to gain a competitive advantage.
respected electronic traditional business-oriented way
reason enough support to compete with the big brother online shopping, good music to buy, said the actual implementation of the real library sales, with the same Jingdong Mall, etc. Eslite the same business model, which guarantee the adequacy of the supply, fast response speed, and background on the chain ability to control. Good music to buy the team and start the background is different from other online shopping companies.
own statements in accordance with Order Three, founder of Ro has engaged in traditional clothing and footwear sales ten years experience in the procurement of goods, logistics, warehousing and other aspects of experience and abundant resources, “scientists” Order Three is responsible for the Internet side of the business, the two co-competitiveness has been speculation that the huge “two-pronged approach.”
The most important is to focus on good business to buy music on the road, not just as an electronic platform to operate, good music to buy, said e-commerce company ultimate goal is still in business, supply chain and service is the core of a company. If you are not able to provide enough support of goods and services, then the Company may at any time fatal problem.
in service, good music to buy admired 7 days unconditional return, the audience face to face to try and free shipping and other services have become the industry standard. In warehousing and logistics, in good music to buy, enterprises do not do storage and logistics systems, will ultimately keep up with the pace of expansion.
It is reported that good music to buy invest heavily in logistics, warehousing, storage area within the current program has reached over 50,000 square meters, the country has established six storage centers in order to achieve the 3-5 days of delivery efficiency. Tencent and Draper Fisher Jurvetson in obtaining 80% of joint investment funds will be used for warehousing and logistics development.
In this sense, good music to buy is a traditional e-commerce companies, the traditional footwear channels, electronic, digital, and this is good music to buy development model. Benign operation, sound development, reject the “bubble” of marketing, this is good music to buy a key factor to achieve the country largest.

Tags:

categories Uncategorized | admin | datetime 10:48 pm | comments Comments Off

Zappos marketin experience: Which is more important sales and relationships

“Pass happy” (Chinese version translated the “three pairs of shoes”) recently among the best business books, this book tells Hsieh (TonyHsieh) entrepreneurial legend, especially the creation he called Majesty, this step (Zappos) shoe company network challenges. His great success, the company created 10 years to less than $ 1 billion sold to Amazon, the perfect interpretation of the attention of happy employees and customers the tremendous commercial potential.
Hsieh had earlier and had a few friends to create another company, $ 250 million and later sold to Microsoft. Why sell on the company, he explained, the company he and several friends created, and then they hired more friends and friends of friends. Finally, they could not find the friends, the company culture changed, so that no longer work fun anymore. So he put the company sold.
his own vow, if he re-start it, never let such a thing again. In fact, the fun and joy Majesty step is a key element of corporate culture, and his title of “pass happy” also is a sign that the company mission. However, to create a company dedicated to pleasure and what kind of system?
Hsieh has developed several revolutionary corporate governance regulations. For example, new employees to attend training programs of several weeks, after training, staff If you exit, you will get $ 4,000 compensation. Many companies offer signing bonuses will give new employees, and Majesty step is the first I know of companies that provide non-signing bonus. Hsieh believes that if you can buy to prevent a person to join, it shows that this man Majesty wishes further work is not strong enough, do not let that be better spent $ 4000 he joined the company good. This is really strange.
Majesty step marketing strategy is also very unique. As far as I know, hardly any large company in the implementation of the idea when they claim to be so firm. A typical example, many companies claim to superior customer service through to get a huge competitive advantage. However, in practice, many companies put customer service as is the potential cost savings area.
The Majesty step is an exception. It is words like a. Specifically, step Majesty the definition of successful marketing is not complete the transaction, but succeeded in establishing and maintaining customer relationships. This idea is very good.
anyone can open a company, then buy advertising to attract customers. This part of the work is easy. Allow customers to purchase products is somewhat difficult. But the business has continued to make to survive what? Let customers continue to buy back! This means that we should think more happy customers, rather than trying to sell things to them. Most companies agree with this view, in theory, but in fact it did not do so.
Majesty step guide to customer service staff is this: to help customers find and buy what they need. If we do not meet the requirements of the product, competitors find this product, and ask the customer to buy competitors.
This is a very radical approach. This way of thinking based on the customer a lot of people are they do not agree in theory, let alone dared to try in practice. We always said we want to maximize customer satisfaction, but in fact nothing but the self-deception. However, Xie was not kidding. Customer happiness first, it is more important than the creation of sales, as the company success and survival, the customer relationship is more important than trade.
Therefore, the U.S. is responsible for answering telephone Jie-step customer service is not based on sales to salaried employees, the company is based on customer satisfaction, to pay their salaries. For them, the key question is: phone hang up, just call your customer is willing to step back Majesty?
in my recent discussions with the United States Jie step in the company second in command Fred (Fred) proudly announced the company customer calls the longest up to 8 hours 23 minutes, and Throughout this process, did not sell a pair of shoes. The caller is preparing to divorce, just looking for someone to talk.
sure someone will ask: so customer service can bring economic sense? This is really an acute problem. The company did not consider the economic dimension of, is it trying to create happiness. To happiness as the center, everything else will fall into place.
what this phone can not create economic benefits, but the development of talk time and purpose of those restrictions to prevent the rare system of meaningless conversation, its meaning is more minimal. On the one hand, it makes employees unhappy. Many companies hire a lot of managers to invent a lot of rules to resolve a wide range almost does not appear

Tags:

categories Uncategorized | admin | datetime 10:48 pm | comments Comments Off